Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Stony Brook Children's
Stony Brook Children's
Stony Brook Children's
Stony Brook Children's
Move I-20/59
Move I-20/59
Move I-20/59
Move I-20/59
Tiffin Motorhomes
Tiffin Motorhomes
Coalition To Change The Georgia Flag
Coalition To Change The Georgia Flag
Coalition To Change The Georgia Flag
Coalition To Change The Georgia Flag
Move I-20/59
Move I-20/59
Move I-20/59
Move I-20/59
Stony Brook Vein Center
Stony Brook Vein Center
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Toomer's Oaks
Toomer's Oaks
Bogue's
Bogue's
Stony Brook Medicine
Stony Brook Medicine
Stony Brook Medicine
Stony Brook Medicine
Stony Brook Children's
Stony Brook Children's
Stony Brook Children's
Stony Brook Children's
Birmingham ADDYS
Birmingham ADDYS
Alagasco
Alagasco
Alagasco
Alagasco
Stony Brook Children's
Stony Brook Children's
University of Iowa
University of Iowa
UT Southwestern Medical Center
UT Southwestern Medical Center
Stony Brook Medicine
Stony Brook Medicine
ALFA Insurance
ALFA Insurance
Tiffin Motorhomes
Tiffin Motorhomes
Alagasco
Alagasco
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin MotorhomesHello.
Stony Brook Children's
Stony Brook Children's
Stony Brook Children's
Stony Brook Children's
Move I-20/59
Move I-20/59The elevated deck of I-20/59 was built in the early 1970s, and it cut off vital, historic neighborhoods from Birmingham's downtown. Our effort was designed to raise citizen awareness and create a groundswell for change.
Move I-20/59
Move I-20/59
Tiffin Motorhomes
Tiffin Motorhomes
Coalition To Change The Georgia Flag
Coalition To Change The Georgia Flag
Coalition To Change The Georgia Flag
Coalition To Change The Georgia Flag
Move I-20/59
Move I-20/59
Move I-20/59
Move I-20/59
Stony Brook Vein Center
Stony Brook Vein Center
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Tiffin Motorhomes
Toomer's Oaks
Toomer's OaksHow do you get 4000 people to converse with two dying trees on Twitter? When a misguided Alabama fan called into a sportstalk radio show to announce he had poisoned the beloved 130 year old oaks at Auburn University's Toomer's Corner, the Auburn football community ignited in anger. For generations, fans had "rolled" the trees after each Auburn victory.There was a good deal of anger on Facebook and Twitter. We wanted to give the Auburn community a positive place to refocus their energy. We decided to become the voice of the trees on Twitter. We wrote a 100-tweet backstory, and quickly developed a following. We looked for Twitter lists of Auburn Sports-focused tweeters, and then we looked for their friends.We deliberately avoided friending anyone in advertising or marketing for the first 48 hours - even our own coworkers. Keeping the identity secret was crucial to the character's success.We decided our character would have a bit of resignation and sadness about its coming demise, but also that zest for life that is evident in anyone who knows their days are numbered. We created a mix of low-brow and high-brow humor, so different audiences would find different reasons to retweet.Worth noting: the poisoning and our Twitter project took place in February 2011, several months before our friend the Bronx Zoo Cobra found his fame.
Bogue's
Bogue's
Stony Brook Medicine
Stony Brook Medicine
Stony Brook Medicine
Stony Brook Medicine
Stony Brook Children's
Stony Brook Children's
Stony Brook Children's
Stony Brook Children's
Birmingham ADDYS
Birmingham ADDYS
Alagasco
Alagasco
Alagasco
Alagasco
Stony Brook Children's
University of Iowa
UT Southwestern Medical Center
Stony Brook Medicine
ALFA Insurance
Tiffin Motorhomes
Alagasco
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